The creation of the Want You Club in 2013
The power of the team does not only originate from the sports side, with victories in the most prestigious one day races or Grand Tour stages. The team also has a solid structure with passionate sponsors and an extended team of staff, adding more experienced members year after year such as sports director Valerio Piva or Aike Visbeek in 2020.
In 2013 the strategists of the team invented a new concept, the launch of a business club, with the goal of bringing partners together. The idea was to give partners the opportunity to meet each other, get to know each other better and to develop business relationships.
The club reunites five to ten times per year, mainly in context of cycling events. On these days the entrepreneurs get the opportunity to present their activities and to share thoughts with other members.
Business cards are exchanged, future alliances are formed. The ten companies forming the Want You Club in 2013 are, one by one, still part of the business club which now grew to almost hundred participating companies. The team innovated by setting up this network, florishing in the cycling world, in which big, medium and smaller companies are welcome.
The Want You Club grew to an indispensible and efficient tool for the structure in terms of sponsoring. Next to the financial aspect, this innovation contributes to the development of a feeling of solidarity within a common project.
Camaraderie, creativity, innovation – a leitmotiv!